BRANDING
RECENT LOGOS, lockups & BRAND Design
Big Buck World Championship
part tournament, part arcade, all party
Every year, the Big Buck World Championship brings the best and most passionate Big Buck Hunter players under one roof to compete for massive cash prizes in front of a global audience.
From the design perspective, this is a unique year-long branding effort ending in a large-scale activation that involves everything from digital and print material to space planning and vendor coordination.
Primary Event Logo Lockup
Ancillary Logos for Special Areas & Events
Event Recap Video
Interactive Event Guide
Big Buck Hunter® is a registered trademark of Play Mechanix, Inc.
BUSCH x Big Buck Hunter
a match made in hunting heaven
In 2019, Busch Beer and their ad agency, Deutsch approached the Big Buck Hunter team about getting involved in their annual hunting season can promotion to drive sales and engagement. What we ended up developing together was one of the deepest brand deals I’ve ever worked on.
The season-long promotion covered nearly every on/off-premise touchpoint and involved everything from custom AR experiences to in-game challenges benefitting forest conservation efforts to custom-wrapped game units and NASCAR vehicles.
The partnership culminated in a marquee sponsorship at the World Championship and brought hundreds of thousands of new impressions and engagement to both brands, setting the stage for future collaborations.
Approved Design for the Busch-branded Big Buck Hunter Games Received by Contest Winners.
List of Activations for the 2019 Season
© 2023 Anheuser-Busch InBev BUSCH ® BEER, St. Louis, MO.
Big Buck Hunter® is a registered trademark of Play Mechanix, Inc.
UNTITLED MOTORCYCLE GAME
A CHARACTER-DRIVEN BATTLE RACER
Drawing from inspirations like Fortnite, Overwatch, and other popular mainstream titles, this first-of-its-kind racing game would have featured a large cast of over-the-top characters with unique abilities. Not only did every character need a brand identity, they each needed a set of tongue-in-cheek sponsors tied closely to their personalities. In many ways, it was a dream project, and so its cancellation came as a disappointment - but I was grateful to have had the opportunity to push my logo design skills.
Check out the wacky character designs in the Illustration section!
Character Logos
Property of Play Mechanix, Inc.
Character Sponsors
don-right
a dependable, local mr. fix-it
My brother-in-law works hard and cares deeply about fit and finish - so when he approached me for help designing a logo for his new handyman company, I did my darnedest to imbue his brand with these qualities.
The concept blends modern minimalism with classic flourishes for a logo that is simultaneously sturdy and elegant, communicating to customers that his work will complement their home, regardless of its style.
The “Hero” Logo for Most Use Cases
Alternate Logo Colorways
hubertus biere
setting noble standards in an aggressive market
As a beer enthusiast, I jumped at the opportunity when I was contacted for help branding this bar equipment and service company.
The request was for a character-driven logo in a gritty, comic book style that was rugged, but had poise; a heroic knight that was trustworthy to his customers and intimidating to his competition.
Oh, and he had to like beer.
The Final Version of the Hubertus Biere Knight
Explorations of the Hubertus Biere Knight
A Cleaner, Lunging Version of the Knight for Use on a Vehicle Wrap